Why Use Us


	Information and experience working for you.

1563 Brentwood Dr

Marietta, Ga. 30062

770-578-0744

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Why Use Us

First a few thoughts on forecasting retail sales.

Retail sales are easier to forecast accurately if the customer routinely shops the retail category and it is fairly insulated from small changes in the economy. Most retail categories do not meet this criteria. Grocery stores do and traditionally have been one of the most predictive retailers for sales forecasting. Supermarket forecasting using gravity models examines sales potentials, competitive sizes and sales, barriers, and the projected concept and size. It can be very accurate which is why they have been used for more than 30 years.

Is it possible to forecast restaurant sales? Yes. Is it always accurate? No.

A forecasting model that has its accuracy greatly determined by your operations, is not a real predictive model. The information highway is littered with disgruntled customers that paid thousands of dollars, collected all the data, and is then given a model that has a matrix of possibilities that are determined by what your store manager does. Yes you need to operate the new unit to the same expected standards as you do the existing ones. Who wouldn't. We think it is more honest to locate your restaurants in the best opportunities to capture "your" customers than it is to suggest we can accurately tell you what your sales may be.

Why Are We Different?

A few reasons:

1. We are good analysts

we have studied thousands of sites in hundreds of cities

we use current technology

we have many years of corporate real estate experience

we know what works and what is a waste of your time and money

2. We go beyond analysis

we apply the results out in the real world of real estate site selection

we can be your outsourced real estate department

we can train your existing real estate department to be better

3. We know your business

we have worked at the store level

we have worked at the corporate level as middle management and executives

we know the bottom line is sales and profits; yours not ours

4. We earn what we make

OK, this is the real reason you should consider us and every marketing guru would have us put this on the front page. In some cases what we provide is free.

when its not free I can assure you its cheaper than what you have already paid or are considering paying

Let me explain that "free" word.

Pricing

Information and experience working for you.