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Build A Sales Forecasting Model

Many supermarket chains use gravity models to forecast weekly store sales. This technology has been computerized since the late 1970's and is based on Huff's Law of Retail Gravitation. Robert Smith, RDC Inc.'s founder, was building analog models using slide rules 40 years ago. The current software allows the analyst to build many factors and barriers into the model resulting in an accurate forecast. We have built hundreds of forecasting models. Projecting sales is a fool proof method of determining how good a site is and when it begins to show sufficient sales.

Good news is that even if the site shows in adequate sales forecast, you can limit your pre-development costs.

Market penetration and market shares can be identified and mapped. 

Get the Site:

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